“Instagram” A picture is worth a thousand words

Instagram is an app that allows their users to upload and take pictures to share with their followers. Though it is typically used as a way for people to express themselves artistically, it is also a great tool for business owners.

Today, Instagram is be becoming a critical social platform for businesses. According toHubSpot, visual content engages with users the most, especially for content and social media marketing. That’s why Instagram is a great way for companies to connect with their audience.

Here are some benefits of Instagram:

*Adds a personal touch.

One of the main benefits of Instagram is that it helps build trust with potential clients. People want to buy from other people. To many people, businesses may seem robotic because you can’t see the faces behind the brand and company website.

*Competitive Edge.

The more your client can interact with your brand the more they will become loyal to it. However, you want to keep in mind of the demographic you’re targeting. If you’re a business that has a target audience in the older age frame, they probably won’t be on Instagram. On the other hand, if you’re a company that wants to tap into millennials, then Instagram is definitely the place to be.

*Promote your Business

There is no better way to post your promotions and events for free then with images and comments on Instagram!

Once you have developed a following, this is a great way to let them know about the latest events with your business.

You can have your team create visual assets for Instagram and post it on social media. Since there is no character count with Instagram, you can explain the promotion or event in depth.

Clients can then use Instagram as a tool in engage clients with promotions by offering deals if they “Follow” and tag friends in their promotions. Here is an example of Drinkwel’s Instagram post that uses contests to attract more followers and interaction.


Like all other social media platforms, Instagram is a great place to network with potential or already existing clients. It offers an excellent means to extend your online reach.

This can be done by liking, commenting and following other individuals that are related to your industry.

The more you engage with other people’s posts, the more inclined they will be to engage with yours!

Instagram allows you to search hashtags that are related to your industry, once you have, like other people’s photos! This will guide them to your Instagram account, which they can then follow.

*Paid Advertising

Instagram is allowing businesses to advertise!

Businesses are now able to create Instagram ads through Facebook’s Power Editor. You can either advertise with a specific image, a slideshow of images, or a short video.

Since you’re using Facebook Power Editor for Instagram advertising, this allows you to use Facebook data to advertise to Instagram. If Instagram users are connecting their accounts to Facebook, you are able to target them specifically through their behaviours, interests, demographics, professions, and more.

With Facebook’s extensive data on users, you will be able to target your ads to specific demographics and reach audiences that will actually engage with your posts.

*Improve Language Skills

Students can use Instagram to improve linguistic skills. Using this tool, students can exchange opinions and views on different topics. They can do it by articulating their thoughts into the right words and sentences. Students can also participate in a group activity where each student asks the others to comment on a photo or video. In this way, students can improve their word usage as well as sentence structure skills.

 *Develop Emotional Aptitude

Instagram helps students form emotional intelligence to understand their inner feelings, such as fear, motivation and desire. Teachers can conduct a few classroom activities where students can comment on their reactions to a photo or a video clip. By exposing to snaps that show variety of moods students can develop a good sense of emotions.

*Build Interpersonal Skills

Instagram promotes interpersonal skills among students. Interpersonal skills are a key element to ensure healthy personal and professional life. With this tool, teachers can engage the students in classroom activities that use interpersonal skills to apprehend the feelings and mood of fellow students. Thanks to Instagram, students can now practice these skills as well.

Share Knowledge

Students can use Instagram to exchange multimedia stuff on a number of social media platforms. This makes it possible for them to exchange knowledge with classmates and teachers. With Instagram, students can maintain a group of network that can share information on a variety of topics. Using this audio/visual medium, students can engage in a two-way communication where they can discuss a subject.

*Learn Through Fun

Instagram can also play a crucial role in ensuring educational engagement among students. This online tool invites teachers and students to a single platform where they can engage in various fun activities and engagements. For example, teachers can assign “photo essays” to students that students can produce using a series of snaps along with the comments under each photo.

*landscape-1463406655-instagram-logos-old-and-new.jpgEnhance Project-Based Learning

Instagram facilitates students with project-based learning process. By using photos of your subject and sharing them with the fellow students, you can get their valuable feedback. Similarly, you can post your comments about snapshots of your classmates.


Online Shopper are Fattening their Wallets

People buy products online because of the numerous advantages and benefits, more and more people say they prefer online shopping over conventional shopping these days. Here are  some consumers’ reasons for buying online. First is for convenience, because you can do your shopping in minutes even if you are busy, apart from saving time and avoiding crowds. Online shops give us the opportunity to shop 24 x 7 and also reward us with ‘no pollution’ shopping. Second is better prices, it is cheap deals and better prices from online stores because products come to you directly from the manufacturer or seller without middlemen involved. Many online shops offer discount coupons and rebates. Third is variety, one can get several brands and products from different sellers at one place. You can get in on the latest international trends without spending money on travel; you can shop from retailers in other parts of the country or even the world without being limited by geographic area. Lastly is crowds, if you are like me, you would like to avoid the crowds when you do the shopping. Crowds force us to do a hurried shopping most of the time. Crowds also create a problem when it comes to finding a parking place nearby where you want to shop and going back to your vehicle later loaded with shopping bags.


Different products that are sold in the internet,


  1. Apparel, accessories, and footwear
    Computer hardware, software, and peripherals
    3. Autos and auto parts
    4. Consumer Electronics
    5. Home furnishings
    6. Office supplies
    7. Appliances and tools
    8. Gift cards and gift certificates
    9. Sporting goods and apparel
    10. Toys and video games
    11. Food, beverages, and groceries
    12. Jewelry
    13. Music and videos
    14. Books
    15. Event tickets
    16. Flowers and cards
    17. OTC medicines and personal care
    18. Baby products
    19. Pet supplies
    20. Movie tickets
    21. Cosmetics and fragrances























Marketing in the Heart

I started out as Information Technology student when I was in first year. After some time, I realized that it wasn’t for me, because it’s feels I don’t belong in this category. So I shifted to Commerce and choose Marketing Management as my major. Why I love marketing? There are many things I learned from Marketing. First, it taught me to have confidence and courage to talk in front of everyone. Second, it forces me to look outside of my own opinions and insights, that I’ll use the left and right sides of my brain. And taking up Marketing is not easy because there are many circumstances like making your own product and provide this to your future customers. And most scary sales speech under Doc Jaki, I thought I can’t perform it well, in God’s grace and having confident in myself I passed the sales speech and of course her subject.